The small business website is your real estate online – the space you control. Here is where to tell your most dynamic stories, share your recent successes and ensure you are making a great impression online. A website can serve as a powerful marketing tool – people at all times are searching for the solution you provide. The question is – how to harness this? In this course, you will learn how to ensure your website reflects your best image, what factors influence the rank of your website search engines, and how to ensure the characteristics and content of your website sets you up for business growth. You will also take away the skills to determine what keywords people utilize to find your solutions, what content can be developed to address that, how to test your website for mobile friendliness, and how to test your website for page speed.
Instructor: Irene Karedis Borys, Business Development Account Manager, CYBERBILITY
This class is held in collaboration with the Central Virginia Small Business Development Center, the Community Investment Collaborative, and Cyberbility.