Session I: Social Media Marketing for Your Small Business
Based on the book, SoLoMo Success: Social Media, Local and Mobile Small Business Marketing Strategy Explained (ebook/paperback), this session explains the Social Local Mobile (or, SoLoMo) Success Strategy to gain new and build repeat customers as a business owner. Using your website, mobile websites/apps, and Social Media, business owners can find and procure customers in their target audience where they are, and how/when they want to be communicated. This seminar will take you from the basics of the SoLoMo Success strategy through some of the detailed statistics and vital tactics necessary, from website development choices through implementing a Social Media content marketing strategy that works.
In this information-packed presentation, Ray Sidney-Smith, self-proclaimed "Google-ologist," Managing Director of W3C Web Services, providing Managed WordPress, email and domain hosting services, a division of W3 Consulting, a Web & Mobile strategy and training firm, and author of SoLoMo Success, presents you with the knowledge to confidently walk through the Social-Local-Mobile Success Strategy and gain a competitive advantage.
What You'll Learn:
- competency in the most important factors when launching a website, including infrastructure choices, local/mobile SEO, and lead capturing essentials.
- variety of options for Mobile investment: proper mobile website choices to launching mobile apps.
- Social Media content marketing strategy that works.
- So much More!