Once you have a marketing message that is likely to work, which media will get you the best bang for your buck? Many businesses today try using a combination of word of mouth and social media, but is that really enough to drive customers to your business? This workshop will help you explore what forms of media are best in small towns, including both paid and unpaid advertising. We will also give you guidelines to use to select the media mix that works best for your business, your customers, your marketing goals, and your marketing budget.
TODAY’S HOST: The CV SBDC offers free counseling services, assists with feasibility studies and business planning, sponsors seminars and training events, and provides information and other services to the small and medium-sized business community. The CV SBDC is located adjacent to the Virginia Employment Commission, in Suite 107 of the Virginia Workforce Center, 2211 Hydraulic Rd., Charlottesville.
Brought to you jointly by:
Central Virginia SBDC
Orange County Economic Development Office
Orange County Chamber of Commerce, &
Orange Downtown Alliance